Keyword Research & Strategy is the foundation of every successful SEO campaign. Without targeting the right keywords, even the best website design or content will fail to generate meaningful traffic. At Optizite, we offer professional Keyword Research & Strategy services priced between $40 and $150, depending on business type, competition, and search intent complexity.

Rather than guessing keywords, we use data-driven, AI-integrated research to identify terms that actually bring traffic, leads, and sales. As a result, businesses invest in keywords that convert—not just rank.

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What Is Keyword Research & Strategy?

Keyword research is the process of finding the exact search terms your potential customers use on Google. However, keyword strategy goes one step further. It defines how, where, and when those keywords should be used across your website.

In contrast to random keyword lists, a proper strategy focuses on:

• Search intent
• Competition level
• Traffic potential
• Conversion value

Therefore, keyword research is not just about volume—it’s about relevance and profitability.

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Keyword Research Pricing ($40–$150)

Keyword research costs vary because every business targets a different audience. For example, a local service business requires fewer keywords than an e-commerce store or SaaS platform.

Typical pricing at Optizite:

• $40–$70 → Small businesses & local websites
• $80–$120 → Growing businesses & online stores
• $120–$150 → Competitive industries & enterprises

As a result, you only pay for the level of research your business actually needs.

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What Covered in Keyword Research & Strategy

A professional keyword research service includes far more than keyword lists. Therefore, Optizite covers the following tasks:

1 Research & Analysis

• Business & niche analysis
• Competitor keyword research
• Industry trend analysis
• Search intent classification

2 Keyword Selection

• Primary (money) keywords
• Secondary & supporting keywords
• Long-tail keyword opportunities
• Local & geo-targeted keywords

3 Strategy Mapping

• Keyword-to-page mapping
• Content gap identification
• Landing page keyword planning
• Blog & content topic suggestions

4 SEO Integration

• Keyword placement guidance
• On-page optimization recommendations
• Internal linking opportunities

Consequently, your website targets keywords that align with real user intent and SEO growth.

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Keyword Strategy by Business Type

1. Small Business Keyword Strategy

Small businesses need fast visibility and local intent keywords. Therefore, the focus is on:

• Local service keywords
• Low-competition, high-intent terms
• Google Business Profile keyword alignment

2. Large Business Keyword Strategy

Larger businesses compete at a national level. Thus, they require:

• Mid-to-high competition keywords
• Category & service-based keyword clusters
• Conversion-focused keyword mapping

3. Enterprise Keyword Strategy

Enterprise SEO requires scale and precision. Consequently, Optizite delivers:

• Large-scale keyword clustering
• Intent-based segmentation
• Multi-location or international keyword planning

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$30 Keyword Research Trial

If you’re unsure where to begin, Optizite offers a $30 starter keyword research option, which includes:

• Initial niche analysis
• Core keyword list
• Competition overview
• SEO opportunity insights

As a result, you gain clarity before investing in a full SEO campaign.

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Keyword Research Tools We Use at Optizite

At Optizite, we don’t rely on guesswork. Instead, we use a combination of industry-leading SEO tools, AI-powered platforms, and real Google data to uncover high-intent, high-converting keywords. Moreover, using multiple tools allows us to validate data, reduce risk, and build stronger keyword strategies.

1. Premium & Industry-Standard SEO Tools

These tools provide deep insights into search volume, competition, keyword difficulty, and ranking opportunities:

• Ahrefs – Competitor keyword analysis, keyword difficulty, SERP insights
• SEMrush – Keyword gap analysis, keyword intent, competitive research
• Moz Keyword Explorer – Keyword priority scoring and SERP analysis
• Mangools (KWFinder) – Long-tail keyword discovery and difficulty scoring
• Ubersuggest (Advanced) – Keyword ideas, content suggestions, trend analysis

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2. Google & Search Engine Tools (First-Party Data)

Because Google data is critical, we also rely on official Google tools. Therefore, our strategies align closely with real search behavior:

• Google Keyword Planner – Search volume and commercial intent data
• Google Search Console – Existing keyword performance & impressions
• Google Trends – Keyword seasonality and rising trends
• Google Autocomplete – Real user search suggestions
• People Also Ask (PAA) – Question-based keyword opportunities

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3. AI-Integrated & Content Research Tools

In addition to traditional tools, we use AI-assisted platforms to enhance intent mapping and content planning:

• ChatGPT (AI-assisted ideation) – Keyword clustering & topic modeling
• Surfer SEO – Content-driven keyword optimization
• Frase.io – SERP-based keyword and content research
• Clearscope – Semantic keyword and relevance analysis

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4. Competitor & SERP Analysis Tools

Since ranking depends heavily on competition, we analyze SERPs using:

• Ahrefs SERP Analyzer
• SEMrush Position Tracking
• SEOquake (Browser Extension)
• Detailed SEO Extension

As a result, we identify realistic opportunities instead of targeting impossible keywords.

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🔹 Free & Supplemental Tools

For validation and additional insights, we also use:

• AnswerThePublic – Question-based keyword discovery
• Keyword Sheeter – Bulk keyword idea generation
• AlsoAsked – Search intent and question mapping
• Keyword Surfer – On-SERP keyword data

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Why Using Multiple Keyword Research Tools Matters

Relying on a single tool can produce biased or incomplete data. However, by combining multiple sources, Optizite ensures:

• Accurate search volume validation
• Better intent classification
• Stronger keyword-to-page mapping
• Reduced risk of targeting low-value keywords

Consequently, our keyword strategies are data-verified, conversion-focused, and scalable.

Why Choose Optizite for Keyword Research?

In conclusion, keyword research is not about finding words—it’s about finding opportunities. Optizite combines AI-integrated analysis, human expertise, and conversion-focused strategy to help businesses rank smarter and grow faster.

Whether you’re a startup, growing brand, or enterprise, our Keyword Research & Strategy services from $40 to $150 provide a strong foundation for SEO success.

👉 Start Keyword Research with Optizite from $40
👉 Build a Strategy That Drives Traffic & Leads