OFF-PAGE SEO & LINK BUILDING
Off-page SEO & Link building focuses on everything that happens outside your website to improve rankings. While on-page SEO builds relevance, off-page SEO builds trust and authority. Therefore, Google uses backlinks as one of its strongest ranking signals.

Build authority that search engines can’t ignore.
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Moreover, in competitive regions like the USA and Europe, authority often determines who ranks first. Consequently, strategic link building is essential for long-term success.
At Optizite, our Off-Page SEO & Link Building services range from $150 to $300.
What Is Off-Page SEO & Link Building?
Off-page SEO includes actions taken outside your website to influence rankings, such as:
- Backlinks
- Brand mentions
- Citations
- PR signals
In other words, it proves your website is trusted by others.
Types of Link Building
White-Hat Link Building
- Guest posting
- Editorial backlinks
- Digital PR
- Niche outreach
Gray-Hat (Risky)
- Link exchanges
- Paid placements (without disclosure)
Black-Hat (Avoid)
- PBNs
- Spam links
- Automated links
Good Links vs Bad Links
| Good Links | Bad Links |
|---|---|
| Relevant | Irrelevant |
| Authoritative | Low-quality |
| Natural anchors | Spam anchors |
Mandatory Link Building Principles
- Relevance over quantity
- Authority over volume
- Natural anchor text
- Gradual link growth
Therefore, quality always beats quantity.
Where to Get High-Quality Backlinks
- Industry blogs
- News publications
- Business directories
- SaaS platforms
- Local citations
Link Building Tools
- Ahrefs
- SEMrush
- Moz
- BuzzStream
- Hunter.io
Off-Page SEO Checklist
- Backlink audit
- Competitor link analysis
- Anchor text balance
- Toxic link removal
- Authority tracking
Credit
- Google Link Spam Policies
- Ahrefs Link Building Guide
- Moz Beginner’s Guide to Link Building
- SEMrush Backlink Guide
